Ojamajo Doremi

Ojamajo Doremi (おジャ魔女どれみ, lit. "Bothersome Witch Doremi"), alternatively titled Magical DoReMi in English, is a Japanese magical girl anime television series created by Toei Animation. It focuses on a group of elementary school girls, led by Doremi Harukaze, who become witch apprentices. The series aired in Japan on TV Asahi between February 1999 and January 2003, spanning four seasons and 201 episodes, and was followed by an original video animation series released between June and December 2004. An English-language version, produced by Sensation Animation, aired in North America not long after the Japanese premiere. It had aired on Gingo in the U.S., on Teletoon in Canada, and on Channel 5 in the United Kingdom. The franchise has also spawned two companion films, various manga adaptations, and a sequel light novel series. A 20th anniversary film titled Looking for Magical Doremi will be released in late 2020.

Plot
See also: List of Ojamajo Doremi characters

Ojamajo Doremi
Doremi Harukaze, a third grade elementary school girl living in the fictional Japanese town of Misora, comes across an esoteric shop known as the Maho-Do (MAHO堂), accidentally discovering that its owner, Majo Rika, is a witch. Due to a curse placed on any witch whose identity is exposed by a human, Majo Rika is transformed into a magical frog. Wanting to return to her original form, Majo Rika makes Doremi her witch apprentice, giving her the ability to cast magic. Feeling guilty for placing that curse on her, Doremi accepts Majo Rika's offer in hopes of fixing her mistake. In order to become a fully-fledged witch capable of turning Majo Rika back into a human, Doremi has to pass nine different witch tests, whilst also keeping her identity a secret from other humans. Doremi is soon joined by her two best friends, Hazuki Fujiwara and Aiko Seno, and later by her younger sister Pop Harukaze who all become witch apprentices, helping to run the Maho-Do whilst using magic to help out their friends and families, with the occasional mishap. They soon come across a rival witch apprentice, Onpu Segawa, who has been using forbidden magic to influence people's memories. Whilst initially cold towards the other girls, Onpu soon warms up to them and sacrifices herself by wiping the memories of those that attempted to expose them (wiping memories is a witch taboo) to prevent their identities from being revealed. In order to save Onpu from an eternal sleep, the girls give up their magical powers to awaken her.

Ojamajo Doremi # (Sharp)
At the start of the fourth grade, Doremi and the others, who sneak into the Witch World to visit Majo Rika, witness the birth of a magical baby, who is given the name Hana. As witch law dictates that whoever witnesses a magical baby's birth must take care of it for a year, Doremi and the others are once again made witch apprentices, tasked with raising Hana. While also taking care of the Maho-Do, which has now become a gardening store, the girls must ensure Hana's growth and help her pass several health examinations held by the Witch World's head nurse, Majo Heart. Meanwhile, a wizard named Oyajide attempts to kidnap Hana to help aid the Wizard World, later enlisting the help of four young wizards known as the FLAT 4. At the end of the series, after the witch apprentices help mend relations between the Witch and Wizard Worlds, they once again give up their powers in order to protect Hana from the past queen of the Witch World.

Mōtto! Ojamajo Doremi
As the Queen of the Witch World pleads to the other witch senates to make Doremi and the others witches again, half of the senates are opposed to the decision. Thus, the Queen offers a compromise in that the girls, who are made into apprentices again, must pass six patissière exams in order to become full witches. With the Maho-Do remodeled into a bakery, Doremi and the others are joined by Momoko Asuka, a returnee from America who initially has little experience with Japanese outside of using a special intercom, to help them bake sweets needed for their exams. Midway through the series, Hana is afflicted by a curse from the past queen, causing her to have a dislike for vegetables which are necessary for her magical growth, prompting Doremi and the girls to help her get over her pickiness. After curing Hana's pickiness and passing the patissière exams, the girls appeal to the past queen, Majo Tourbillon, who had despised humans ever since she lost her human husband and child, undoing a curse placed upon a forest, where her true form is found sleeping, protected by magical vines. The OVA series, Ojamajo Doremi Na-i-sho!, takes place during this time frame.

Ojamajo Doremi Dokkān!
Hana, who has gotten bored of the Witch World and wants to be with Doremi and the others, uses all of her magic to instantly grow up and become a sixth grader. This results in the Maho-Do being transformed into a crafts shop and Hana's magical crystals shattering, requiring Doremi and the others to supply her with the energy needed to become a witch apprentice. Meanwhile, the Queen discovers Majo Tourbillon's power will eventually cause all worlds to be put to sleep. As such, the Queen tasks the girls, who are assisted by Majo Tourbillon's fairy, Baba, to recreate various handmade gifts that Majo Tourbillon's six grandchildren had made and received from her in order to remind her of the happy times and break the vines imprisoning her. The vines soon start spawning black flowers that cause people and magical beings alike to be affected with laziness, with the girls enlisting the help of Hana and a white elephant named Pao to put a stop to them.

Anime
Main article: List of Ojamajo Doremi episodes

Ojamajo Doremi is produced by Toei Animation and ABC. In Japan, the show aired on each of the ANN TV stations (Asahi Broadcasting Corporation (ABC, Japan), TV Asahi, Nagoya TV (Metele), and others) and Broadcasting System of San-in Inc.. The show replaced the time slot for Yume no Crayon Oukoku after its end and lasted from February 7, 1999, to January 30, 2000, with a new episode airing every week. The series soon followed with direct sequels, Ojamajo Doremi # (おジャ魔女どれみ しゃーぷっ, Ojamajo Doremi Shāpu), ''Mōtto! Ojamajo Doremi (も〜っと! おジャ魔女どれみ), and Ojamajo Doremi Dokkān!'' (おジャ魔女どれみドッカ〜ン!) until January 26, 2003. Each series lasted from 49 to 51 episodes. On June 26 to December 11, 2004, a thirteen-episode original video animation series, Ojamajo Doremi Na-i-sho (おジャ魔女どれみナ・イ・ショ) was produced which takes place during the third season. A 26-episode short ONA series, titled Ojamajo Doremi: Owarai Gekijō (おジャ魔女どれみ お笑い劇場, Ojamajo Doremi: Comedy Theater), began streaming on Toei Animation's YouTube channel from March 23, 2019.

Toei Animation commissioned an English dub of the pilot episode from Ocean Productions to shop for potential licensors. Sensation Animation licensed the anime in North America under the title Magical Doremi, which aired on Gingo in the U.S. starting in May 2000.

Manga
From 2000 to early 2003, the manga magazine Nakayoshi ran a manga-adaptation of Ojamajo Doremi. The story was based on the events of the original anime and was drawn by Shizue Takanashi. The chapters were compiled into tankōbon volumes by Kodansha. Four volumes were released in total — the first three were under the title Ojamajo Doremi, covering the events of the original series and Ojamajo Doremi #. The last volume was adapted from the ''Mo~tto! Ojamajo Doremi'' story arc and was titled eponymously to it.

Ojamajo Doremi #: The Movie
Ojamajo Doremi #: The Movie (映画おジャ魔女どれみ#, Eiga Ojamajo Doremi Shāpu) was the first theatrical release for the series and was directed by Takuya Igarashi. Roughly twenty-seven minutes long, it was released on July 8, 2000 (along with Digimon Hurricane Touchdown!! / Supreme Evolution!! The Golden Digimentals), for the 2000 Summer Toei Anime Fair. The Digimon movie was split into two parts and Ojamajo Doremi #: The Movie was screened in between.

In the movie, Pop has just passed one of her witch exams, but gets into a heated argument with Doremi because Hana followed her into the Witch World. Initially unbeknownst to everyone, the flower Pop brought home from the Witch World is really the Witch Queen Heart, the Queen's favorite flower, which grants any wish it hears regardless of any possible dangers until it begins to bear seeds. One of the wishes it had granted involves turning Doremi into a mouse, unknowingly made by Pop over her anger towards Doremi. While Pop goes to search for her sister, the other girls track down the runaway flower before it starts to reproduce.

The film was released in the United States as direct-to-video film under the Magical Doremi: The Movie on March 30, 2003.

The Secret of the Frog Stone
''Mōtto! Ojamajo Doremi: The Secret of the Frog Stone (も～っと!おジャ魔女どれみ: カエル石のひみつ, Mōtto! Ojamajo Doremi: Kaeru Seki no Himitsu'') was the series' second theatrical release. It was directed by Shigeyasu Yamauchi and hit theaters on July 14, 2001, screened between Digimon Tamers: Battle of Adventurers and Kinnikuman: Second Generations.

During Doremi and her friends' summer vacation, they visit her grandparents in the fictional mountains of Fukuyama, where they hear of a mysterious legend of Mayuri and Zenjuro, two star-crossed lovers that died in the Edo period. During the next morning, when they investigate the forest, the girls get lost and face the Curse of the Full Moon, which makes them unable to use magic. Meanwhile, due to a traumatizing memory, Aiko develops a fear of Doremi's grandfather.

It was released in the United States as a direct-to-video film, like the previous film, on April 16, 2004.

Looking for Magical Doremi
Looking for Magical Doremi (魔女見習いをさがして, Majo Minarai o Sagashite) is an upcoming 2020 anime film. The film focuses on three adults, Sora Nagase, Mire Yoshigaki, and Reika Kawatani, who once witnessed a magical happening twenty years ago. Staff members who worked on the original anime series will be returning to the project, including Junichi Sato as director, Midori Kuriyama as screenwriter, and Yoshihiko Umakoshi as the character designer. The voice actresses from the original series will reprise their roles Three new characters were revealed on October 29, 2019, at the Tokyo International Film Festival, as well as returning staff members art designer Kenichi Tajiri and color artist Kunio Tsujita. The film was originally scheduled to be released in theaters on May 15, 2020, but it was postponed due to the COVID-19 pandemic. It is scheduled to release in Q3 2020.

Music
Main article: Ojamajo Doremi discography

Throughout the run of the series, multiple singles, albums, and compilations were distributed. The original series' CD's were released under Bandai Music Entertainment, while music from Ojamajo Doremi # was distributed by King Records. From ''Mo~tto! Ojamajo Doremi'' onwards, the CDs were distributed by Marvelous Entertainment.
 * Opening themes
 * "Ojamajo Carnival!!" (おジャ魔女カーニバル!!, Ojamajo Kanibaru!!) by MAHO-Do (Chiemi Chiba, Tomoko Akiya, and Yuki Matsuoka) (first season)
 * "Ojamajo wa Koko ni Iru" (おジャ魔女はココにいる, The Ojamajos are Here) by MAHO-Do (Chiba, Akiya, Matsuoka, and Rumi Shishido) (#)
 * "Ojamajo de BAN2" (おジャ魔女でBAN2) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, and Nami Miyahara) (Mōtto!)
 * "DANCE! Ojamajo" (DANCE! おジャ魔女) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, Miyahara, and Ikue Ohtani) (Dokka~n!)
 * "Na-I-Sho-Yo! Ojamajo" (ナ・イ・ショ・Yo! おジャ魔女, It's. A. Se. Cret! Ojamajo) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, and Miyahara)(Na・i・sho)


 * Ending themes
 * "Kitto Ashita wa" (きっと明日は, Surely Tomorrow Will) by Saeko Shu (first season)
 * "Koe wo Kikasete" (声をきかせて, Let Me Hear Your Voice) by MAHO-Do (Chiba, Akiya, Matsuoka, and Shishido) (#)
 * "Pop na Yuki" (ぽっぷな勇気, Pop's Courage) by Minami Komori (# Movie)
 * "Takaramono" (たからもの, Precious Treasure) by Yui Komuro (Mōtto!, Naisho episode 12)
 * "Natsu no Mahō" (夏のまほう, The Magic of Summer) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, and Miyahara) (Mōtto! movie)
 * "Watashi no Tsubasa" (わたしのつばさ, My Wings) by Masami Nakatsukasa (Dokkan! episodes 1–13, 31–51)
 * "Ojamajo Ondo de Happippi" (おジャ魔女音頭でハッピッピ!!, A Happippy Ojamajo March) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, Miyahara, and Ohtani) (Dokka~n! 14–30)
 * "Suteki Mugendai" (ステキ∞, Infinite Wonder) by MAHO-Do (Chiba, Akiya, Matsuoka, Shishido, and Miyahara) (Na・i・sho episodes 1–11, 13)

Light novel
On September 5, 2011, Kodansha Limited announced the coming of the light novel Ojamajo Doremi 16, featuring the original work of Izumi Todo, story written by Midori Kuriyama, and illustrations by Yoshihiko Umakoshi. It was published in three volumes by Kodansha between December 2, 2011, and November 30, 2012. The story takes place several years after the events of the anime series, with the main characters now in high school. It was followed by a second series, Ojamajo Doremi 17, released in three volumes between July 2, 2013, and February 28, 2014, and a third, Ojamajo Doremi 18, released in two volumes between September 2, 2014, and June 2, 2015. The final volume, Ojamajo Doremi 19, was released on December 9, 2015. Drama CDs were included with the first Ojamajo Doremi 17 novel, the third Ojamajo Doremi 17 novel, and Ojamajo Doremi 19. Toei producer Hiromi Seki has expressed interest in producing an anime adaptation of the series, but stated it would depend on sales. Following the announcement of the new movie, a new light novel volume, Ojamajo Doremi 20’s, was announced for release in summer 2019, but it was delayed to October 2, 2019. Yumi Kageyama replaced Midori Kuriyama as author for this installment.

Ojamajo Kids
During the run of Ojamajo Doremi Dokka~n!, Toei hosted live events with dance performances by select actresses who portrayed the girls, titled "Ojamajo Kids". These girls were selected via auditions.
 * Kasumi Suzuki – Doremi Harukaze
 * Tsugumi Shinohara – Hana Makihatayama
 * Miiya Tanaka – Hazuki Fujiwara
 * Chiharu Watanabe – Aiko Senoo
 * Makoto Takeda – Onpu Segawa
 * Chisato Maeda – Momoko Asuka

Video games
The franchise received few video games, most of them educational games for children.

Sega Pico series
Three games has been released for the Sega Pico, containing several minigames for children:
 * Ojamajo Doremi Sharp (circa 2000)
 * Mo-tto! Ojamajo Doremi (circa 2001)
 * Ojamajo Doremi Dokkan! (circa 2002)

PlayStation games
Four games has been released for the Sony PlayStation, three of them part of the KidsStation educational line-up:
 * Ojamajo Doremi Sharp Maho-dou Dance Carnival! (September 21, 2000), a musical game similar to Dance Dance Revolution mechanics.
 * Mo-tto! Ojamajo Doremi: Maho-dou Smile Party (July 26, 2001), composed with minigames and activities.
 * Ojamajo Doremi Dokkan: Maho-dou Eigo Festival (March 20, 2002), the third KidsStation line-up release for this series. It is a software for teaching English.
 * Ojamajo Doremi Dokkan: Nijiiro Paradise (November 28, 2002; October 19, 2003 in NA), a party video game based on board and dice. This was the only PlayStation game based off the series to be released in English.

Other platforms

 * Ojamajo Adventure: Naisho no Mahou (November 19, 2004), a visual novel for PC, featuring the exclusive character Majorythm.
 * Puyopuyo!! Quest brought the Ojamajo Doremi collaboration event, featuring Doremi, Hazuki, Aiko, Onpu and Momoko with the first season outfit and their original voices, Majorika, and also the recurring characters Amitie, Spica, Sonia, Tilura and Kirin with the Ojamajo outfit, available as playable characters. The event ran between November 15 to 25, 2019.

Merchandise
In 2000, Bandai originally planned to market Ojamajo Doremi in North America through a partnership with Mattel, but the toy line was dropped.

Reception
Bandai reported Ojamajo Doremi merchandise grossed a total of ¥5 billion by 2000.