Toys for Bob

Toys for Bob is an American video game developer, founded in Novato, California by Paul Reiche III, Fred Ford and Terry Falls in 1989. The name Toys for Bob was invented by Laurie Lessen-Reiche; it was chosen to stimulate curiosity and allude to Paul and Fred's appreciation of real toys.

Although not owned by Universal Pictures, they developed video games based on Universal and DreamWorks Animation films.