Universal Toys

Universal Toys (formerly Multimedia Toys and before that Toyware) is a defunct American toy manufacturer company formed by Rich Glasshon in 1977 and it was ended in 2003, when Universal and Mattel part ways.

History
In 1977, LJN Toys marketing director Rich Glasshon left the company in order to start out Toyware. Toyware signed a marketing and distribution deal with LJN Toys to co-manufacture the products. The first product was 1978's Police Boys. The toys are expensive that it became a real hit for the company.

One of the biggest promotions was 1981's The Master of Colors which Toyware co-manufactured with LJN Toys, and it became an instant success for the company. Toyware and LJN followed it up by promoting 1984's Gools.

In 1984, film producer David V. Scott through David Scott Entertainment bought out the toy company for $250 million, in order to be the largest toy manufacturer and promotion company in the world. The next toys promoted were 1986's Biancabella and the Snake, which the toys were popular than the movie did.

In 1987, Toyware ended its deal with LJN Toys after ten years, and signed a deal with Tyco Toys, one of the first toys Tyco Toys co-promoted was The Workers.

On February 13, 1988, Multimedia acquired David Scott Entertainment for $1 billion dollars and thus as a result, it became Multimedia Toys. One of the first toys under the new name was Alien Encounters.

In 1990, Liche's Wish became Tyco's best promotion, thus paving the way for future toys for future toys based on Multimedia Animation's recent films, and thus the toy company became instant sellers and spawned a large number of creations.

On January 31, 1996, MCA purchased Multimedia, thus becoming Universal Toys. The first toys marketed with the new name were Lagoon. In 1997, Mattel inherited Tyco's share in the company and after that Mattel released its first co-promotion Ama and the Mysterious Crystal, in collaboration with the toy company.

In 2003, Universal terminated its relationship with Mattel, thus signaling the end of the toy company. After that, it was signed a deal with Playmates to create toys based on Universal's recent films.

List of promotions
Coming soon!