WLUV

WLUV (branded as Love 43) (virtual channel 43, digital 18), is an NBC-affiliate located in Burbank, California (next to DiC's headquarters). While the channel is NBC 43, it appears as channel 16 on cable.

History
The station was first founded on April 11, 1994, as an unnamed station and signed-on on November 12, 1994, as a Studio Mooshroom Television channel. The station was built next door to DIC as a way to get syndicated programming from the company. The company's bond with DIC was fairly strong. At least until 1999, when its parent company, Studio Mooshroom Television Stations, closed down the deal in favor of the short-lived Discovery Kids on SMTN block (and later, Bullseye, their block). In 2004, it was clear that this was Studio Mooshroom's superstation. In 2013, SMTS announced that all of their stations would be adding a 24-hour version of their male-oriented action block, Bullseye.

Studio Mooshroom's Merger with HiT
On November 2, 2020, Studio Mooshroom announced that they would be merging with HiT Entertainment. On January 4, 2021, the transaction was completed. Studio Mooshroom went bankrupt on March 28, 2021, in order to prevent LandonToei from becoming a monopoly. WLUV announced that their channel affiliation would be changing to NBC.

The station's digital signal is multiplexed: